| |
IPO INITIATIVE
Taking your company through a public offering on the Bursa Malaysia
securities market is a major undertaking for any entrepreneur. The
event is at once a source of pride, an opportunity for business growth,
and a serious legal responsibility. To prepare for the IPO exercise
involves efficient coordination of different professional, managing
numerous business activities and making tough corporate decisions.
When you take your company public, you stand to gain certain benefits.
However, you must also be willing to assume additional responsibilities.
Both the advantages and disadvantages of going public result from
the fact that your company will become a public property. Let us understand
the benefits of going public.
Benefits of going public
Expands access to capital.
A successful initial public offering (IPO) can immediately bring
considerable proceeds to a company, making the public market potentially
the single most substantial source of corporate funding. Subsequently,
public companies may return to the market for additional capital
through secondary equity offerings. Being public, a company is in
a position to consider bond or convertible bond issues, and may
enjoy a more favorable balance of equity to debt — allowing
for greater bank financing and better terms.
Increases employee commitment and
recruiting power. By instituting a pink form or
Employee Share Option Scheme (ESOS) for employees, public companies
can, in effect, make employees owners of the company where they
work. It also may offer them an attractive investment on favorable
terms. Such plans tend to elicit a stronger employee commitment
to productivity and quality, since they link employees’ financial
future to the company’s success. At the same time, these plans
express the company’s good will through its offer to share
ownership. Similarly, stock-option bonus arrangements are attractive
compensation to executives, since they link a portion of executive
compensation to the company’s future.
Complements product marketing.
Articles about a public company in local and regional newspapers
and magazines — resulting from the company’s news releases,
media relations initiatives, and business journalist inquiries —
will inevitably report on the company’s products and services.
National newspapers and magazines are much more likely to cover
public companies than private companies and focus on products from
a positioning and market-share perspective. Television programs
focusing on business and finance, also contribute to this exposure
with the latest coverage of the markets and profiles of newly public
companies. Even the daily stock market tables contribute to the
general awareness of public companies. Likewise, a company’s
annual report, quarterly reports, and corporate identity brochures
publicize the company’s products as much as they define the
company, outline strategy, and report on performance.
Expands business relationships.
The publicity that a public company generates by meeting its disclosure
obligations may bring it to the attention of prospective suppliers
and distributors, potential partner companies for joint ventures,
or even a research laboratory or inventor with a marketable idea.
Such relationships, existing or future, are strengthened by the
added confidence that comes from knowing that the company has met
stringent SC reporting requirements, plus stock market, financial,
and corporate governance listing standards. The assurance that a
company’s financial condition is subject to continued scrutiny
by the market may even have a favorable effect on various business
negotiations.
Facilitates mergers and acquisitions
activity. Because public companies may be able to
raise additional cash through a secondary offering, they are generally
better positioned to finance cash acquisitions. Alternatively, public
companies may also be able to finance acquisitions with their own
stock. For acquisitions financed by an exchange of stock, public
companies can offer a valuation determined by the market, avoiding
the complications of calculating the value of a private company.
Finally, in a merger, public companies offer the certainty of public
disclosure and broad-based shareholder scrutiny when considering
financial conditions and operations.
Provides flexibility in personal financial planning.
Stock in a public company is generally more liquid —or easier
to buy and sell — than that of a private enterprise. This
benefits shareholders by providing a degree of flexibility in personal
financial planning. Owning public shares helps to diversify an individual’s
portfolio and broadens the eventual disposition of an estate. Shareholders
also benefit from the fact that calculating the proceeds from the
sale of public shares may be easier, given their public market valuation.
Moreover, increased liquidity may enhance investors’ ability
to time stock purchases and sales, while observing insider trading
restrictions and market trends.
Why the MESDAQ* Market
When companies seek to grow by raising capital through a public
offering, selecting the right securities market is critical —
equally as important as selecting the right merchant banker, law
firm, or accounting firm. This decision should be given much thought,
taking into account the company’s responsibilities to its
future shareholders and the board of directors’ and management’s
potential ability to fulfill them.
That said, however, there is no “rule of thumb” or consensus
on selecting the right fit when choosing a marketplace. Factors
for consideration might include industry analysis, earnings and
revenue growth rates, spread, liquidity, trading volume, public
float or other issues as the company defines them.
For technology based companies especially those in the growth stage,
it is advantageous for them to consider going public on the MESDAQ
market for the following reasons:
| 1. |
The MESDAQ market has been established especially
to cater to the fund raising needs of technology and high-growth
companies. |
| 2. |
The minimum issued and paid-up capital required for listing
on MESDAQ market is RM 2 million, there is no ceiling to the
issued and paid-up capital requirement. |
| 3. |
The MESDAQ Market provides a strategic opportunity for issuers
to raise required capital at an earlier stage of their development.
On average MESDAQ companies raised between RM10-15 million from
their IPO exercise. |
| 4. |
The average price earning (PE) ratio of profitable companies
listed on the Bursa Malaysia Main Board is 12 to 13 times, whilst
on the Second Board the PE ratio is 11 to 12 times. On the MESDAQ
market, the PE ratio is over 20 times. |
Technology Based Companies
Technology companies are not mere users of technology but developers
of technology with the technical capabilities to research and develop
new technology, processes or equipment. This includes a broad spectrum
of companies that commit substantially to research and development,
companies with intellectual property, companies that own new technology,
companies that build brands, companies with niche markets, companies
with substantial exports in non-traditional areas, companies with
substantial foreign earnings, companies that contribute significantly
to national development in technology.
There are 12 technologies currently identified as the priority
areas of MESDAQ
| 1. |
Advanced Electronics and Information Technology
|
| 2. |
Telecommunications |
| 3. |
Equipment/Instrumentation, Automation and Flexible Manufacturing
Systems |
| 4. |
Biotechnology, Bioconversion and Genetic Engineering |
| 5. |
Healthcare |
| 6. |
Electro-Optics, Non-Linear Optics and Optoelectronics |
| 7. |
Advanced Materials |
| 8. |
Energy |
| 9. |
Aerospace |
| 10. |
Transportation |
| 11. |
Emerging Technologies |
| 12. |
Services |
High-Growth Companies
High growth companies can either be in technology or non-technology
areas. High growth companies are companies that have an outstanding
business model, a unique product, a diversified market and client
base for the product, perhaps in an industry that has high barriers
of entry - in short a company that has a high degree of potential
to grow and expand
.
*Malaysian Exchange of Securities Dealing & Automated Quotation
(MESDAQ) was established on March 18, 2002 through the merger of
Kuala Lumpur Stock Exchange (KLSE) and MESDAQ.
In a recent IPO initiative exercise conducted, we manage to provide
the following results to our client:
Tangible
| • |
Increase paid up capital from RM1.0 million to
RM15.1 million through various creative exercises and with minimal
cash injection. |
| • |
Intellectual Property Valuation was created from 0 to RM3.5-
RM5.0
million. |
| • |
Arrange bridging financing valued at RM5.0 million |
| • |
Arrange for pre-IPO investment valued at RM5.0 million |
| • |
Help raise RM13.5 million from the IPO exercise |
| • |
On IPO the company’s market capitalization is expected
to reach RM100 million with a potential of reaching RM500 million
post-IPO (based on the PE of a company in a similar industry) |
| • |
Creatively manage one of the company’s brands to achieve
131% increase in sales. |
| • |
Assist in identifying 9 new areas of business for the company
that has potential to bring in RM4.0 million additional revenue |
| • |
Moderated a brainstorming session that churn out 100 workable
business ideas to the company |
Intangible
| • |
Recruitment of influential Chairman and Independent
Directors to the Board of Directors |
| • |
Align the corporate structure for efficiency and to prepare
for challenges as a public company |
| • |
Hand-held the management in managing the IPO processes and
giving advice in the entire corporate decision making. |
|